PROFESSIONAL IDENTITY

I am a user-centered Industrial Designer with experience in Product Design, Multisensorial and Gastronomic Exploration.  My design identity is grounded in hands-on making, creative freedom, and meaningful collaboration. I value the process of shaping tangible experiences that resonate with people’s everyday lives. In the fast-paced and fragmented world, I am driven to create products that tell stories, evoke emotion, and bring people together.

 

I have built a strong foundation in design methods, research processes, and stakeholder engagement, making me a multidisciplinary designer. I often work with methods such as iterative prototyping, first person perspective testing, context mapping, workshops and semi-structured interviews to better understand user needs and behavior. My projects usually begin with exploratory research — through literature review, desk research, or context and market analysis, followed by creative ideation, material experimentation, and prototyping to realize concepts. 

 

Additionally, whether I am working independently or in a team, I find value in co-creation and knowledge exchange by collaborating with experts, clients or colleagues. This creates an environment where we can learn from one another, critically discuss, and reflect on projects. Moreover, norms and values such as joy and shared experiences deeply influence  my work; Because I believe that meaningful design emerges through collaboration and co-creation.​​​​

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VISION

In an increasingly digitalizing and fragmenting world, I find grounding in the physical. With AI rapidly taking over digital spaces, my vision as a designer is to create tangible, sensory-rich experiences that spark curiosity, joy, and bring people together.

 

While novelty and innovation dominate today’s design landscape, I also believe great value can be found in looking towards the past for inspiration. By exploring historical forms, forgotten crafts, and cultural traditions, we can rediscover deeper layers of meaning rooted in human identity. Good design doesn’t always have to be completely new; sometimes, it’s about reinterpreting and innovating the familiar in a way that resonates today.
 

Linking back to my design identity grounded in hands-on making and creative freedom, I am most fulfilled when I can shape my own unique ideas into physical reality. Ultimately, I envision myself establishing my own design studio or company that allows me to independently create, experiment, and share my creations with others. Whether it be through crafting mead, or another product, my aim is to foster connection and bring joy to people.